April 2026 - Present

Digital Marketing Specialist

Shreya hearing Clinic

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  Planned, executed, and optimized Google Ads campaigns to generate quality leads for hearing assessments, hearing aid consultations, and clinic appointments.
• Managed and optimized Meta Ads (Facebook & Instagram Ads) campaigns for brand awareness, lead generation, and patient engagement.
• Set up Meta Pixel integration and created custom Meta events to track user actions and improve ad targeting accuracy.
• Implemented conversion tracking across campaigns using a dedicated tracker for every conversion, ensuring accurate measurement of leads and appointments.
• Configured and managed Google Tag Manager to streamline tracking tag deployment across the website.
• Used Google Analytics to monitor website traffic, user behavior, and campaign-driven conversions.
• Utilized Google Search Console to monitor site health, indexing, and search performance, improving organic visibility.
• Managed Google My Business (GMB) profile and implemented local SEO strategies to boost local search rankings and clinic visibility.
• Handled complete YouTube channel management, including content planning, video uploads, playlist organization, and performance monitoring.
• Performed YouTube SEO optimization by researching keywords and optimizing titles, descriptions, tags, and thumbnails to improve video rankings and organic reach.
• Created and scheduled social media content across Facebook, Instagram, and YouTube, maintaining consistent brand communication.
• Designed promotional creatives, posters, reels, and short-form video content using Canva and CapCut.
• Monitored campaign performance using Meta Ads Manager, Google Ads, and YouTube Analytics, implementing data-driven improvements.
• Improved online visibility and patient inquiries through strategic digital marketing initiatives, local SEO, and content optimization.

Feb 2024 - March 2026

Digital Marketing Executive

Scrollerbase Interactive Pvt Ltd

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• Created high-converting YouTube thumbnails and social media creatives to improve reach, engagement, and click-through rates.
• Managed multiple brand accounts simultaneously
• Used Metricool analytics to track performance and optimise content posting strategies.
• Executed influencer marketing campaigns, coordinating with creators for brand promotions and content collaborations.
• Maintained brand consistency across Instagram, Facebook, and YouTube platforms.
• Collaborated with the design and content teams to plan monthly content calendars aligned with brand campaigns and seasonal trends.
• Conducted competitor and market research to identify trending content formats and improve creative strategy.
• Assisted in paid social media campaign planning and budget allocation to maximise ROI on ad spend.
• Analysed post-campaign performance reports and presented actionable insights to improve future content strategy.
• Coordinated with clients to understand brand requirements and translate them into effective social
• media content.

2023 - 2024

FREELANCE PROJECTS

Maestro Car Detailing

• Redesigned the company website to improve user experience and lead capture.
• Planned and executed Google Search Ads and YouTube Ads campaigns to drive qualified leads.
• Managed Meta Ads (Facebook & Instagram) for brand awareness and lead generation.
• Handled ad budget planning and allocation across Google, YouTube, and Meta campaigns.
• Wrote ad and website content to support campaign messaging and conversions.
• Developed and refined ad strategies based on campaign performance data.
• Implemented conversion tracking and analytics setup to measure lead quality and campaign ROI accurately.
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D Maruthi Driving School

• Managed and resolved Google Business Profile (GMB) suspension, shadow ban, and fraud flag issues by identifying policy violations and coordinating with Google Support, restoring full account trust.
• Led local SEO and GMB optimization, improving branch rankings from 9th to Top 1–2 and 14th to 3rd position, and increasing GMB profile strength from 75% to 100%.
• Restored GMB contact visibility, ensuring phone numbers and WhatsApp integrations were live for improved lead generation and customer engagement.
• Handled Google Ads account recovery, resolving an internal account pause with support from a Google Ads Advisor, and successfully relaunched campaigns.
• Planned, executed, and optimized Google Ads campaigns, generating 2–3 conversions per day through continuous monitoring and performance improvements.
• Performed website SEO (on-page & basic technical), achieving first-page rankings and managing website cleanup, unused URL removal, and SEO hygiene.
• Integrated Google Analytics, Google Search Console, and Google Sites to track performance and improve website visibility.
• Designed and coordinated digital creatives, including posters, brochures, and video ads, for organic marketing and paid campaigns.
• Executed and managed Meta Ads (Facebook & Instagram) for brand awareness and lead generation.
• Coordinated end-to-end digital marketing operations independently, including strategy, execution, optimization, reporting, and stakeholder communication.
• Generated leads through website, GMB, Google Ads, and social media, supporting consistent inquiry flow despite the absence of formal CRM tracking.
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Pride Audiology CDC

• Built the company website from the ground up (end-to-end development)
• Wrote blog content to support the site
• Implemented SEO optimization to improve search visibility and organic traffic
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Cloudamy

• Designed and developed a learning-platform-style website
• Revamped the existing YouTube channel (branding/layout refresh)
• Created custom thumbnails for videos to boost click-through rates
• Applied SEO optimization across the channel/content for better discoverability
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Beyond Box Gifting

• Redesigned and revamped the website to improve its overall look, usability, and user experience.
• Implemented on-page SEO optimization to improve search visibility and website structure.
• Optimized website content, headings, meta elements, and page structure for better SEO performance.
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Maruf International

• Designed and developed the company website from the ground up.
• Created and structured website pages based on the company’s business requirements.
• Focused on a clean, professional, and user-friendly website experience.
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